If you own a small business, you focus on cost and ways to minimize your budget while maximizing profits. Content marketing is one area in which many opportunities exist to help you trim your costs. However, to realize the benefits of this marketing strategy, it is advisable to invest in resources and expert advice from reliable digital marketers such as Ryan Deiss.
The face of marketing keeps changing. However, in addition to resources and advice that you can receive from Ardor SEO and Ryan Deiss, here are low-cost ways that you can implement to boost your business.
Create Versatile Content
While content marketing has existed for quite a while, it has become the bedrock of many marketing activities, owing to various online marketing avenues available for sharing it. In addition, one piece of content can serve various purposes. Ryan Deiss, marketing champion of the digital age, is a professional that you can rely on for expert advice on digital marketing.
With versatile content, you can easily use a blog post on your social media platforms or record a video that points to text content in a visual way. With support delivered by experts such as Ryan Deiss from the Digital Marketer, it is possible to use one piece of content in a number of ways, thereby reducing the cost of marketing.
Command Online Review Sites
Another cheaper way to promote your business is to rely on user-generated content. However, you should use it in the right way, which is why you should invest in the resources and advice offered by experts such as Ryan Deiss. User-generated content is available from online review sites, where your potential customers share their opinions about your product or service and the entire business.
If your customers leave positive comments, you can use them as testimonials to promote your business. On the other hand, if the comments are negative, you can use them to identify your areas of weakness and make necessary improvements.
Include Visual Content
Brief videos and infographics can be a great way to promote your business with less money. According to stats, Facebook alone boasts up to four billion video views on a single day. This is according to information published on fortune.com.
Besides, you don’t have to spend much money to produce the videos. Simply use an ordinary video camera or a smart phone to create a video that you can share with your viewers online.
Create a Social Community
Once you create a business blog, it is easy to build up a social forum in which you can share ideas and comments about your business. Alternatively, you can create a group on Facebook, LinkedIn, and other social media channels where you can start a conversation and respond to issues related to your business.
Local search optimization
In addition to your online presence, it is advisable to make your business available for local search. To achieve that goal, you can utilize various off-site methods including creating a Google+ page, using link profile or using name, address and phone citations. For more information on how to boost your business through the power of content marketing, visit Ardor Content.